雇员在企业履行社会责任中的作用研究

The Role of Employees in Enterprises' Social Responsibility Implementing

企业在履行社会责任过程中雇员扮演了重要角色。以双汇集团为例,通过收集整理和分析该企业内部雇员网上言论,构建雇员视角的企业社会责任履行影响因素模型,解释企业出现负面社会责任事件的原因。认为:企业应从内部因素着手,注重企业社会责任内外营销宣传的一致性。

There are few research on the roles that employees can play in urging their employers to implement social responsibility.By using grounded theory,this article collect and analyze the employees' online comments of a typical enterprise Shuanghui,construct a theoretical model which can explain why some enterprises are often hit by CSR scandals.From the perceptive of organization identification and internal marketing theory,the authors also argue that employees' perception would influence their following emotions,attitudes and behaviors.