宁夏贺兰山东麓葡萄酒旅游走廊整合开发研究

Study on the Integrated Development of Grape Wine Tourism Corridor in Eastern Helan Mountain

作为一种特殊兴趣旅游类型,葡萄酒旅游对区域经济和社会发展具有积极的促进作用。宁夏贺兰山东麓是全国优质葡萄产区之一和第3个"葡萄酒原产地域产品保护地区",该地区区位条件优越,葡萄种植和葡萄酒酿造文化底蕴深厚,葡萄酒旅游资源丰富,具备形成葡萄酒旅游走廊的良好基础和优势条件。在遵循保护性开发、有序协同发展和突出区域主题形象等基本原则下,加强区域内葡萄酒旅游资源、旅游产业要素和旅游市场的整合,通过编制葡萄酒旅游产品专项规划、制定和完善优惠政策、优化旅游发展环境以及建设旅游公共服务体系等措施,实现贺兰山东麓葡萄酒旅游走廊的快速发展。

Grape wine tourism, a tourism type to satisfy tourist＇ s particular interest, plays a positive role in promoting regional economic and social development. Eastern Helan Mountain region in Ningxia, one of high-quality grape producing regions and the third original grape-producing protection region, has superior geographical conditions, profound wine-making cultural backgrounds, and rich grape wine tourism resources. In order to quicken the development of grape wine tourism corridor in eastern Helan Mountain, based on the adherence to the principles including protective development, orderly and coordinated development, and highlighting regional images etc., the following advices were put forward in this paper： 1. to strengthen the integration of wine tourism resources, tourism industry elements and tourism market; 2. to establish unified tourism development plan of the whole corridor and to formulate preferential policy; 3. to optimize the environment for tourism development and to perfect tourism service system.