中国小城镇文化广场健身活动发展的SWOT法分析

On Cultural Square Fitness Activities in China's Small Towns Based on the SWOT Analysis

文化广场是小城镇居民日常参加体育活动的主要空间之一,作为精神文明建设和全民健身计划的载体,文化广场体育活动以其独特的魅力吸引越来越多的城镇居民参与.采用SWOT分析法对中国当前小城镇文化广场健身活动开展的优势、劣势、机遇和威胁作了详细论述,并在此基础上提出了发展中国小城镇文化广场健身活动的相关对策,以期为实践提供理论支撑.

Cultural square is one of the main space where small town residents participate in the physical activities. As a carrier of spiritual civilization construction and national fitness program, cultural square sports activities attract more and more urban residents to participate by their unique charm. This paper uses the SWOT analysis to discuss current small town culture square fitness, namely, activities of the strengths, weaknesses, opportunities and threats. And it puts forward relevant countermeasures for the development of small towns in our country culture square fitness activities so as to provide theoretical support for the practice.