摘要
通过文献资料调查等科研方法,阐述了高校体育产业概念内涵,了解石家庄市高校体育产业发展的整体模式,合理定位了高校的体育产业市场,提出了正确选择体育产业发展的策略,加强与企业、媒体、社会团体等的合作等.
Through documents analysis, this paper expounds the connotation of sports industry in colleges and universities, clarifies the overall pattern of sports industry development in Shijiazhuang institutions of higher learning, and reasonably positions its markets. Moreover, it puts forward the correct development strategies for the selection of the sports industry, and stresses the strengthening of cooperation with enterprises, media, community organi- zations, etc.
出处
《石家庄学院学报》
2013年第3期100-103,共4页
Journal of Shijiazhuang University
基金
石家庄学院科研启动基金重点项目(10ZD006)
关键词
高校体育产业
模式
策略
sports industry in colleges and universities
model
strategy
