区域旅游发展的AWOT分析框架构建研究——以“大西柏坡”为例

A Theoretical Framework and Empirical Study of AWOT Analysis on the Regional Tourism Development——A case study on Grand Xibaipo

针对区域旅游发展SWOT分析应用中存在的理论支撑缺失、应用不规范、缺乏关键要素提炼等问题,整合AHP、SWOT方法,构建了体现区域发展特色、适用于区域旅游发展的AWOT分析框架以及指标体系,并以"大西柏坡"为例进行实证,构建了"大西柏坡"旅游发展的AWOT分析矩阵,并确定了其红色旅游发展战略与对策.

AHP and SWOT method are integrated based on regional development theory,which overcomes the defects of existing SWOT analysis on regional tourism development,mainly expressed as theory support missing,application non-standardlized,key elements refining lackness,etc.A new theoretical AWOT analysis framework is constructed and an indicators system is founded,which reflects the characteristic of region and applies to regional tourism development more appropriately.Finally,Grand Xibaipo tourism development is taken as a case study to the constructed framework.