移动互联网环境下校园信息需求的现状和发展趋势研究——基于大学生手机用户校园信息需求的调查分析

Current Situation and Development Trend of Campus Information Requirement Under Mobile Internet Information Environment:Based on Investigation on Information Requirement of College Students with Cellphone

随着移动网络技术的迅猛发展及普及,移动互联网已经成为获取校园信息的主要渠道之一,而手机网络逐渐成为一种新的移动互联网信息传播媒介和交互的端口,给高校大学生的专业学习、校园生活和社交活动等带来深刻的影响。以大学生手机用户为研究对象,通过以问卷调查为主、以访谈和小组座谈为辅的方式对校园信息需求的现状(获取渠道、需求内容等)进行了深度调研,在弄清当下大学生手机用户对校园信息需求主要目的的基础上,分析了适应移动互联网环境的校园信息获取渠道和校园信息网站内容,归纳出大学生手机用户对校园信息需求的便捷性、功能性、共享性和社交性等新特点,并提出校园信息需求必将走向校园"移动学习"的信息需求时代。

With fast development of mobile internet technology, mobile network approach has become one of the main channels to obtain campus information, moreover, mobile internet has grad-ually become a new dissemination media and interactive port for the mobile internet information and it will give significant influence on university students＂ major learning, campus life and social activi-ty etc. Therefore, mobile phone users among university students were surveyed as research object. Mainly through questionnaires, assisted with interview and group discussion to make in-depth inves- tigation on current situation （channel, content, etc.）of campus information requirement. Based on clarifying the purpose of information requirement of university students mobile phone users, ana- lyzed the channel to obtain campus information and content of campus information website so as to adapt to the development of mobile internet technology, also explored new features of campus infor-mation requirement of university students, such as convenience, functionality, sharing, sociability, etc. Finally, proposed that campus information high-quality service for mobile-learning in campus requirement should move forward to provide high-quality service for mobile-learning in campus.