论读图时代语境下拍客传播的当代价值

On the Contemporary Value of Spread by Paikers Under the Context of Era of Pictures

读图时代是科技迅猛发展、影像化传播渐成主流的信息化时代,拍客是读图时代最为活跃的传播参与者。拍客传播不仅提升着受众对客观世界的认知能力,也在增强媒介对社会环境的监控、协调能力,从而促进社会的和谐。同时,拍客传播也在为文化的传承、教育和启迪培养、储备生力军,并在促进影像产业的发展繁荣,丰富受众的娱乐生活、提升其生活品味等方面发挥着积极的作用。总体而言,拍客传播将融入全媒体的大传播,不断推动社会的进步。

Era of pictures is the era of information where image communication is increasingly becoming the main stream with the rapid development and paikers act as active participants in the spread. The spread by the paikers boosts the cognitive ability of the audience towards the objective world, strengthens supervision and coordination towards the social environment from media, thereby, it facilitates social harmony. Meanwhile, it plays an active role in the aspects of social inheritance, education, enlightenment and cultivation of the junior paikers, facilitation of the economic prosperity, enrichment of the life and taste promotion for the audience. In general, the spread by the paikers merges with the spread of omnimedia to advance the human society growingly.