论广告创作的情景化倾向

On the Trend of Feeling Pictures in Advertisment Creation

现代人在消费物质的同时 ,也在消费精神和文化。单纯宣传商品的广告已不能适应竞争环境的要求 ,于是出现了广告情景化倾向 ,即营造一种意境深远的生活情景 ,让公众在消费中得到精神和文化享受。

In the new world,the human beings enjoy all materials as well as spirit and culture.The adlvertisements of the propagating commodity have made the market uneasy to do.Comprehensive advertisement feeling pictures can cope with this problem.