摘要
文章用SWOT分析方法,分析了目前烟台烟草企业打造企业文化软实力的条件,结合具体情况,针对烟台烟草企业,提出如何打造企业文化软实力的建议。
This article selects SWOT analysis method to analyze the conditions for currently Yantai tobacco companies to build the soft power of the corporate culture, combined with specific circumstances of Yantai tobacco companies, some tactics on how to create the soft power of the corporate culture are also proposed.
出处
《企业技术开发》
2013年第5期120-121,124,共3页
Technological Development of Enterprise
关键词
烟台烟草
企业文化
软实力
策略
Yantai tobacco companies
enterprise culture
the soft power
tactics
