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线上与线下交易行为浅究——从中国中小企业B2B电子商务模式分析 被引量:2

Studies on Online and Offline Trading Transactions——Analysis from B2B Ecommerce Model in Chinese SMEs
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摘要 本文主要从中国中小企业B2B电子商务模式的角度,结合中国中小企业B2B电子商务发展现状、结合阿里巴巴的实例,对B2B企业电子商务活动中线上与线下交易行为分离的原因分析。并针对其原因,阐述理论支持和解决方案。同时阐释本人经分析产生的,对中国中小企业B2B电子商务活动中线上和线下行为发展趋势的预测,以及因中小企业B2B电子商务活动而产生的支付问题的发展趋势的预测。 Taking Alibaba as an example, this paper analyzes the reasons online and oftline transactions on China's SME B2B e-commerce model in the light for separation of of the status quo in China. It also explores theoretical supports and solutions, and forecasts the development trend of SME B2B e-commerce transaction and navment issues rising from e-commerce activities.
作者 付蕾
出处 《天津商务职业学院学报》 2013年第1期34-37,共4页 Journal of Tianjin College of Commerce
关键词 线上交易 B2B 电子商务 电子支付 线上交易的采纳 发展趋势 online transactions B2B e-commerce electronic payment adoption of onlinetransaction development trend
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