摘要
不同的文化之所以不同,主要是它作为言说世界的话语结构不同。作为跨文化交际的手段之一,跨文化传播有着重要作用。文章借两种语言对于同一性质的景点的宣传材料进行对比分析,讨论在跨文化传播中应该遵循的原则和立场。
Different cultures have impact on linguistic structure. As an important means of cross - cultural communication, cultural dissemination plays an important role. Based on the pub- licity documents for scenic spots of the same nature, this paper makes a cross - cultural communication analysis and illustrates the principles and standpoints in cross- cultural communication.
关键词
跨文化传播
原则
立场
cross - cultural communication
principle
standpoint