论贵州大学城跨校网媒整合传播的重要性和必要性

On the Importance and Necessity of Integrated Cross-Campus Internet Media in Guizhou University Town

贵州大学城跨校网媒整合传播,有利于建立公共信息交流平台,实现跨界信息共享与交换;有利于资源共享与利用,提高校园媒体传播实力和质量;有利于形成舆论合力,充分发挥校园媒体宣传教育功能;有利于师生话语权的增强,促进民主办校和精英治校;有利于舆情监控和舆论引导,避免校园群体性突发事件发生。

The integrated cross -campus Internet media in Guizhou University Town is conducive to the establishment of public information exchange platform and the realization of cross - border information sharing and exchanging, the sharing and use of resources and the im- provement of campus media power and quality, the formation of media combined power and the full play of campus media in publicity and education, the increase of teachers and students＇ discursive power, and the supervision and guide of public opinions and the a- voidance of campus group emergencies.