永安市上坪村乡村旅游发展探析

Discussion on the Development of Rural Tourism in Shangping Village,Yong’an City

福建省永安市上坪村拥有独特的天然旅游资源,但其开发利用却还处于起步阶段。通过对永安市上坪村的实地调查,利用SWOT分析方法对其乡村旅游的优势、劣势、机遇和威胁进行了详细的分析,并提出相应的发展策略与建议,为上坪村发展乡村旅游提供参考。

There are unique natural tourism resources in Shangping Village, Yong＇an City. But its development and utilization is still in the infant stage. Based on the method of field survey and SWOT analysis, the advantages,disadvantages,opportunities and challenges of rural tourism development status in Shangping Village were analyzed in this paper. Then the countermeasures which were appropriate for the local development of Shangping Village were puts forward as the scientific proof for the rural tourism development in Shangping Village.