摘要
B2B平台外贸企业英文简介的特殊交际功能及特殊语境决定了其体裁的独立性。通过采集两大电商平台上涉及多个行业的25份外贸企业英文简介并进行数据分析,归纳该类体裁语篇的交际目的、语境参数、图式结构及语言特点,从而对外贸企业英文简介的撰写提供参考与启示。
English profile of foreign trade enterprises on B2B e-commerce platform is defined to be an independent genre. This paper analyzes the communicative purpose, contextual parameters, schematic structure and linguistic characteristics of English profiles by col- lecting 25 profiles from two famous e-commerce platforms and making data analysis, so as to promote the understanding of the genre in foreign trade practitioners for more proficiency in making out profiles.
出处
《长春大学学报》
2013年第5期564-567,572,共5页
Journal of Changchun University
关键词
B2B平台
企业简介
体裁分析
B2B e-commerce platform
English profile
genre analysis
