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社会化媒体环境下“受众商品论”再阐释 被引量:7

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摘要 从旧媒体时代走向新媒体时代,媒介环境发生巨大变化,但受众仍在媒介经济生产和再生产过程中扮演角色,这才决定了受众商品论还有其理论价值。所以笔者不失时机地提出"全天候商品人"概念,大致揭示了受众在与媒介关系中主动性增强、商品性减弱,但是"被统治"程度更深的吊诡现象,笔者称这一更稳固的"被统治"地位为"准雇佣关系",体现在受众与媒介接触的时间、空间和参与程度三个维度上。
作者 祝明江
出处 《今传媒》 2013年第5期153-155,共3页 Today's Mass Media
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