摘要
框架效应最早由心理学家Kahneman及Tversky于1981年提出,指的是两种在逻辑意义上相似的说法让人们对同一问题做出了完全不同的判断。本研究旨在探索大脑能量水平、认知需求水平与框架效应之间的关系。本研究包含两项实验,分别为以学生为对象的单自变量组间设计实验和以国家机关工作人员及企业管理人员为对象的2×2组间设计实验。实验研究得出以下结论:在以大学生作为被试的情况下,框架效应普遍存在,但是框架效应的显著程度与大脑能量之间不存在稳定的关系;在国家机关工作人员与企业管理人员的被试中,高认知需求的被试群体中框架效应并不普遍存在,而且其显著程度与大脑能量之间不存在稳定的关系;在社会群体被试中,低认知需求的被试框架效应普遍存在,且大脑能量水平与框架效应呈显著负相关。认知程度低的被试更容易出现框架效应。
Framing effect was first proposed by Kahneman and Tversky in 1981.The effect means a problem in the logical sense of two similar arguments has led to a different decision making.In this study,the relationship between brain energy,cognitive needs and framing effects was explored.There are two experiments in this study;the participants in the first experiment are students.And the participants in the second experiment come from social.The Results show below： there is not stable relationship between brain energy and framing effect in the students and the social participants of high cognitive need.But there is negative correlation between framing effect and brain energy in the social participants of low cognitive need.
出处
《社会心理科学》
2013年第4期3-9,83,共8页
Science of Social Psychology
关键词
框架效应
大脑能量
认知需求
Framing effect
Brain energy
cognitive need
