北京郊区休闲度假旅游市场现状调查研究

The investigation on the present situation of Beijing’s leisure vacation travel in suburbs

近年来城郊休闲度假旅游市场蓬勃发展,成为短线旅游的主流产品.本文主要研究的是北京市民在黄金周和周末到北京周边区县的休闲度假行为.通过对北京郊区休闲度假市场现状的调研分析,了解旅游市场特征、旅游者行为和偏好以及满意度和期望,为郊区旅游市场开发和产品设计提供可行性建议.

In recent years, the leisure vacation travel market is booming in suburbs, it has become the mainstream products in short line tourism market. This paper mainly studies the leisure behavior in suburbs of Beijing residents in the golden weeks and weekends. Through analysis the present situation of the leisure market in suburbs, the paper realizes the basic situation of tourists, tourists＇ behavior and their preference characteristics, which will provide some feasible advices to the development of tourism market in suburbs and product design.