基于博弈论的微博监管问题分析与建议

Analysis and Proposals for Micro-blog Regulation Based on Game Theory

近年来,微博发展非常迅速,其用户规模快速扩大,随之也带来一系列虚假消息和侵权行为问题,产生极大的负面效应。从微博的政府监管、用户举报及内部管理三个方面入手,分析了微博监管中由于行为原因而引起的问题,从而建立了微博监管体系中基于监管部门、微博运营商及用户三方之间的两两博弈模型,并根据博弈模型的深入分析得出可加强微博监管的几点政策建议。

In recent years, the fast development of micro-blog and the rapid expansion of the scale of its users brought along a series of problems such as false news and infringement, which create tremendous negative effects. Starting from three aspects of government regulation, micro-blog users＇ report and internal management, the problems caused by the micro-blog regulation due to the improper behavior are analyzed, and the micro-blog regulatory system based on regulatory authorities, operators and users between the three parties＇ game model is established. Based on the in-depth analysis of the game models, suggestions on strengthening the supervision of the micro-blog are proposed.