攀西地区格萨拉旅游产品现状分析及对策

Analysis of Gesala Tourism Products in Panxi Region and the Solution

攀西地区格萨拉具有优越的自然旅游资源优势及人文旅游资源,然而在其发展旅游业的过程中尚存在着旅游产品开发不完善,旅游产品包装质量差,品牌意识不强,旅游产品宣传不到位,景区配套服务设施不齐全,景区环保意识淡薄等问题。今后当地政府应对其旅游资源进行整合,充分利用当地独有的民族文化元素加工和整合其特色旅游产品,从而通过旅游资源开发来带动地方产业,拉动地方经济,并弘扬地域文化。

The Gesala area in Panxi region possesses advantageous natural tourism resources and humanistic resources; however, there are still problems in the development of tourism in terms of incomplete tourism product development, poor packaging quality of tourism prod- ucts, weak brand awareness, insufficient tourism publicity, incomplete service infrastructure in scenic regions, and weak sense of environ- mental protection. In future, the local government should integrate the tourism resources, process and integrate tourism products of local characteristics by utilizing unique ethnic cultural elements of local nationalities so as to motivate the development of local industries and local economy, and promote the regional culture.