摘要
随着科技的进步,新媒体蓬勃发展,作为传统媒体的广播面临严峻挑战。同时,在三网融合的大趋势下,新媒体业务又为广播提供了一个新的机会——媒介融合必然成为传统媒体的未来发展之路。
With the advancement of technology and the flourishing of new media, radio broadcast as the traditional media faces serious challenges. At the same time, in the trend of triple play, new media businesses provide new opportunities for radio broadcast. Media integration is bound to become a new trend in the future.
出处
《学术探索》
CSSCI
2013年第6期133-136,共4页
Academic Exploration
关键词
广播
新媒体
挑战与机遇
媒介融合
Radio
New media
Challenges and opportunities
Media integration