扬州旅行社文化主题产品的设计开发初探

A Tentative Study on Design and Development of Cultural Theme Products by Yangzhou Travel Agencies

文化是扬州旅游业的核心竞争力,而现阶段扬州众多旅行社推出的产品一般只是扬州著名景点的简单串联,没有全面整合具有文化意义的旅游要素。文章在现状调查的基础上,阐明开发扬州旅行社文化主题产品的意义,指出开发设计的原则和方法,分析扬州旅行社文化主题产品设计类型,并提供具体设计示例以供借鉴参考。

Culture is the core competitiveness of Yangzhou＇ s tourism industry. However, many products introduced by Yangzhou travel agencies are generally made of a simple series of Yangzhou famous attractions, without full integration with the tourism elements which own cultural significance. Based on the investigation of current situations, this paper describes the significance of developing cultural theme products by Yangzhou travel agencies and points out principles and methods of the design and development. Meanwhile, it analyzes the design types of them, and offers design examples for reference.