期刊文献+

电动汽车产品定价问题分析

Product pricing problem in electric vehicles
下载PDF
导出
摘要 21世纪以来,随着汽车使用量的节节攀升,能源紧缺和环境污染问题愈加严重,在能源问题日益紧张的今天,新能源汽车无疑成为研究的热点问题,作为新能源汽车的一种,电动汽车受到了人们更多的重视,它作为一种全新产品,合理的定价方法和策略是其市场化和产业化的关键。 In the 21st century, with automobile usage is climbing energy shortage and environmental pollution problems become more serious in today's increasingly tense energy issues, new energy vehicles will undoubtedly become a hot research as one of the new energy vehicles , electric vehicles more attention by the people, as a new product, reasonable pricing methods and strategies is the key to the market and industrialization.
作者 侯远欣 王佳
出处 《湖南农机(学术版)》 2013年第2期164-164,166,共2页 Hunnan Agricultural Machinery
关键词 电动汽车 产品定价 分析 electric vehicles product pricing analysis
  • 相关文献

参考文献2

二级参考文献17

  • 1Mohr J. Marketing of High-Technology Products and Innovations[ M]. New Jersey: Prentice-Hall Inc. , 2001. 15-23.
  • 2McAlister L, Pesemier E. Variety-seeking behavior: An interdisciplinary review [ J ]. Journal of Consumer Research, 1982, (9):311-322.
  • 3Krishna T V, Bass F M, Jain D C. Optimal pricing strategy for new products[J]. Management Science, 1999, 45(12): 1650-1663.
  • 4Feng Y, Xiao B. A continuous-time yield management model with multiple prices and reversible price change[J]. Management Science, 2000, 46(5): 644-657.
  • 5Krishna T V, Bass F M, Kumar V. Impact of a late entrant on the diffusion of a new product/service[J]. Journal of Marketing Research, 2000, 37(2): 169-278.
  • 6Docken E, Jorgensen S. Optimal pricing strategies for new products in dynamic oligopolies [ J ]. Marketing Science, 1988, 7 (4):315-334.
  • 7Klemperer P, Meyer M. Price competition vs. quantity competition: The role of uncertainty[ J]. Rand Journal of Economics, 1986,17(7): 618-638.
  • 8Helsen K, Schmittlein D. Understanding price effects for new nondurables: How price responsiveness varies across depth-of-repeat classes and types of consumers[J]. European Journal of Operational Research, 1994, 76(4): 359-374.
  • 9Moorthy K S. Competitive marketing strategies: Game-theoretic models[A]. In: Eliashberg, Lilien G L. Handbooks in OR & MS( Volume 5) [ C ]. North-Holland, 1993. 463-475.
  • 10Mohr J. Marketing of High-Technology Products and Innovations[M]. New Jersey: Prentice-Hall Inc. 2001. 12.

共引文献9

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部