新媒介环境下网络编辑的媒介素养

Network Editor’s Media Literacy under the New Media Environment

网络编辑作为网络信息传播的"把关人",其媒介素养的高低在一定程度上影响媒介质量和用户的媒介体验。随着媒介环境的不断变化,网络编辑的媒介素养需要得到相应提升。本文分析新媒介环境下的信息传播特征,探讨新媒介环境下网络编辑的职能定位及媒介素养新要求,阐述提升网络编辑媒介素养的基本策略。

As the network editors play the role of ＂Gatekeeper＂ in the dissemination of network information, their media literacy level has affected the media quality and user experience to a certain extent. It leads to that network editors need to level up the standard of media literacy accordingly with the constantly changing of media environment. The paper analyzes the network editor＇s function orientation and the new requirement of their media literacy under the new media environment in detail based on the analysis of the features of information communication, then elaborates the basic strategy of the improvement of network editor＇ s media literacy.