1Aaker D. Brand Leadership [ M ]. New york: Simon and Schuster, 2012.
2Mugge, R, and Govers, P C M. I love my jeep, because it's tough like me : The effect of product-personality congruence on product attachment [ C ]. International Conference on Design and Emotion, Turkey, 2004 (4) : 33 -47.
3Carroll B A, Ahuvia A C. Some antecedents and outcomes of brand love [J]. Marketing Letters, 2006, 17 (2) : 79 -89.
4Thomson M. Human brands: Investigating antecedents to consumers'strong attachments to Celebrities [ J]. Journal of Marketing, 2006, 70 (7), 104-119.
5Schultz S E, Kleine R, Kernan J B. These are a few of my favorite thing toward an explication of attachment as a consum- er behavior construct [ J ]. Advances in Consumer Research, 1989 (16) : 359 -366.
7Aaker D A. Measuring brand equity across products and markets [ J ]. California management review, 1996, 38 (3) : 103.
8Del Vecchio D, Smith D C. Brand-extension price premiums: the effects of perceived fit and extension product category risk [ J]. Journal of the Academy of Marketing Science, 2005, 33 (2) : 184 -196.
9Bowlby J. Attachment and loss [ M ]. New York: Basic books, 1980.
10Thomson M, Macinnis D J, Park C W. The ties that bind: the strength of consumers emotional attachments to brands [J]. Journal of Consumer Psychology, 2005, 15 ( 1 ) : 77 - 91.