摘要
随着信息技术快速发展和新媒体的兴起,海量互联网用户对信息的贡献和传播使得在线内容展现出了前所未有的繁荣;然而,在线内容中的大多数在发布后不久便淡出了人们的视线,只有少数内容能够持续传播并成为网络热点,其中的原因尚有待研究和解释。以信息分享和在线内容传播相关理论为基础,通过访谈关注微博新闻消息的用户,识别影响内容早期传播的因素,并抓取相应传播数据进行验证,结果表明,在线内容的初期传播与内容的信息质量有关,同时受发布时在线用户活跃度影响。
The rapid development of IT and rise up of new media has enabled mass user to publish and spread information, which makes online contents flourishing. Only few of these contents, however, could reach continually spread, with others appear and fade rapidly. To explore the mechanism of online content spread, this research proposed interviews of micro-blogging user and analysis of data from a news publishing account of micro-blogging based on theories of communication and information sharing to identify determinants of early spread of online content. The results show that the initial propagation, information quality and content of online content is concerned, at the same time by publishing online user activity influence.
出处
《经济与管理》
CSSCI
2013年第5期85-89,共5页
Economy and Management
基金
国家社科基金重大项目(10&ZD047)
关键词
在线内容
早期传播
信息分享
微博
Online content
Early spread
Information sharing
Micro-blogging
