基于企业—客户双向视角的用电增值套餐设计

Design of value-added package based on enterprise and customers relationship from dual-perspectives

本文以数据挖掘为切入点,以外部客户满意度与企业内部客户价值、信用、风险等演算相结合的方式对电力客户进行细分研究,针对不同细分客户类型的服务期望—感知程度,设计形式和层次丰富的用电增值套餐,满足客户多元化需求,实现电力企业精细化管理、差异化营销和个性化服务目的。

By data mining, the power clients＇ segmentation is studied according to the value, credit and risk of external and internal clients. And a power use value-added package is designed based on service expectation and perception of different client groups to satisfy the diverse requirement, leading to the realization of detailed management, differentiation marketing and personalized service, as well as fulfilling gap in sales package of power enterprise.