试论“刘三姐”经典传播中的文化借重模式

Study on the Culture Relying Models in Classical Transmission of "Liu Sanjie"

"文化借重"是指在文化传播的过程中,传播者为获得赢效的传播效果,自觉地利用其它优势或强势文化符号,将其作为传播的主题要素以助其传播成功的一种特殊策略。"刘三姐"在其文化传播过程中,形成了"误读"与"挪借"模式、"印象"模式、"寻找"模式、"经典重绎"模式、"异质同构"模式和"恶搞"模式等六种模式,以期由对"借重模式"的讨论而引发了今后如何对文化资源加以激活利用的思考。

Cuhure relying refers to the strategy in which sowers take advantage of culture symbols of other stronger cuhures for efficient transmit result and make them the key elements during the process of culture transmission. ＂IAu Sanjie＂was formed into six models, they are ＂incorrect pronounce＂and ＂move and borrow＂model, ＂impression＂model, ＂seeking＂model, ＂classic rededuction＂ model, ＂construction of different species＂ model and ＂practical joke＂model. Deep thinking about future active use of culture resource was aroused through the discussion upon relying models.