电信运营商创建物联网强势品牌研究

Telecommunication Operator Establishes Strong Brand of the Internet of Things

未来物联网产业要实现规模增长,必须在物联网产业链中创建一定数量的强势品牌,以强势品牌影响拉动整个产业健康、持续、有效地发展。本文以创建强势品牌的品牌识别、品牌定位、品牌策略等需求为出发点,论述电信运营商在物联网领域创建强势品牌的品牌定位、品牌策略等,并以中国联合网络通信有限公司(简称中国联通)为例对电信运营商创建物联网强势品牌提出建议。

The gradually implementation of Intemet of things, mobile Internet, cloud computing, and so on, influences the development of society and economy profoundly. To achieve Internet of things industry of scale growth,it is necessary to create a number of strong brands in the industry chain, so that strong brands could pull the development of the entire industry healthily and effectively. From the need of strong brand identification, brand positioning and brand strategy, the strong bands positioning and strategy of telecom operators in Internet of things area were analyzed in this paper. Furthermore, with China Unicom, for example, some suggestions were given for telecom operators to create a strong brand of the Internet of things.