谈微博时代公共图书馆的营销推广

Public Library Marketing Promotion in Micro-blogging Era

本文指出了我国公共图书馆在微博推广中存在缺乏营销意识、营销方法使用失当、没有整体营销策略等问题;提出了树立营销意识,确立营销目标,培养营销团队,制定运营规范,建立营销体系,加强互动交流等建议。

This paper points out that there are some problems in the micro-blogging marketing promotion, such as lack of marketing awareness, misconduct of marketing methods, no overall marketing strategy, etc. This paper also puts forward some suggestions such as establishing market- ing awareness and marketing objectives, cultivating a marketing team, developing operating norms, establishing marketing system, and strengthening interaction.