校园媒体与和谐校园文化构建

Campus Media and Establishment of Harmonious Campus Culture

校园媒体作为高校校园文化建设中最重要的传播和建构载体发挥着积极的作用,它对真实、准确的信息进行及时有效传递,对健康、向上的舆论进行培植与引导,在独具特色的校园文化建构中扮演着重要的角色。但是这几年,学生对校园媒体的接受度普遍不高。整合校园新闻资源,"软化"校园新闻,扬不同校园媒体所长,加强传受间的互动等措施将有利于提升校园媒体影响力。只有这样,先进文明的校园文化才会得以有效传播。

Campus media, as most important media, plays a positive role in communication and construction of campus cul- ture. It transfers true and exact information in time and effectively. It cultivates and leads healthy and positive public opinion. It acts an important role in establishing unique campus culture. But in the recent years, acceptability rate of campus media among the students is not high. To integrate campus news resource, to intenerate campus news, to enhance the advantage of campus media, to strengthen the interaction between disseminators and acceptors will increase the impact of campus media. Thus, advanced and civilized campus culture will be spread effectively.