病毒式营销与在线消费者品牌忠诚的建立

Viral marketing in establishing the online buyers' brand loyalty

对病毒式营销及在线消费者品牌忠诚的概念进行了解析,并指出前者对于后者的积极作用和意义,最后就病毒式营销在建立在线消费者品牌忠诚中的实施基础和实施条件等问题进行了详细分析。

On the basis of explaining the concepts of viral marketing and online buyers' brand loyalty,this paper discusses the former's active impact on the latter and analyzes in detail the implementing base and condition for building the online buyers' brand loyalty.