摘要
对病毒式营销及在线消费者品牌忠诚的概念进行了解析,并指出前者对于后者的积极作用和意义,最后就病毒式营销在建立在线消费者品牌忠诚中的实施基础和实施条件等问题进行了详细分析。
On the basis of explaining the concepts of viral marketing and online buyers' brand loyalty,this paper discusses the former's active impact on the latter and analyzes in detail the implementing base and condition for building the online buyers' brand loyalty.
出处
《重庆第二师范学院学报》
2013年第3期63-65,176,共3页
Journal of Chongqing University of Education
关键词
病毒式营销
在线消费者
品牌忠诚
口碑传播
viral marketing
online buyer
brand loyalty
word-of-mouth advertising