市场分割情境下的资源能力、行业特征与优势企业多元化战略

Research on Relationship among Resource Capacity,Industry Characteristic and Diversification of Advantage Corporate under the Conditions of Market Segmentation

在文献研究的基础上,构建了优势企业资源能力、所在行业的特征及其所在区域制度环境与多元化战略关系的理论模型。研究认为:在市场分割情境下,技术型优势企业的资源能力属性具有"可转移性",倾向于选择区域多元化战略,而关系型优势企业的资源能力属性具有"区域嵌入性",倾向于选择业务多元化战略;企业所处的行业特征和所在区域制度环境对优势企业资源能力属性与多元化战略的关系具有调节作用。

This paper,based on literature research constructs a theoretical model that describes the relationship among re-source capability, industry characteristic, institutional environment and advantage corporate diversification. Research shows that the resource capacity attribute of technological advantage corporate is transferable, which tend to regional diversification strategy; instead, the resource capacity attribute of guan - xi advantage corporate is regional embedding, which tend to busi- ness diversification strategy. Within industry and regional institutional environment impacts diversification strategy indirectly. And they play a regulatory role in the relationship between the resource capability and diversification.