论“受众研究”方法对视觉文化研究的启发

Inspirations of "Audience Research" Methods to Visual Culture Study

在视觉文化研究的推进过程中,针对受众及其意义生产行为的探讨无疑提供了有益的启发。首先,受众研究立足于主体的接受活动,不仅改变了接受者在视觉文化研究中长期缺席的困境,更促使主体内涵得到了全面而充实的辩证演绎。其次,受众研究从社会文化状况和技术性条件切入,打破了机械、僵化的观看格局,呈现出个体在不同情境下多元、动态的观看状况;第三,受众研究通过对真实、生动的视觉经验的询唤,突出了研究的"自反性",从而有力地挑战了传统研究中"观念先行"的刻板模式。

In the development of visual culture study, the discussion about audiences and theirs production of meaning provides beneficial inspirations. Firstly, based on the reception of subject, audience research not only removes the absence of recipient in visual culture study, but also reveals the dialectical connotations of subject. Secondly, starting from social and cultural conditions as well as technical devices, audience study breaks the mechanical and inflexible mode of seeing, and shows the diversity of seeing in different situations. Thirdly, relying on the quest of real and vivid visual experience, audience research underlines the reflexivity of researchers, and challenges the traditional and rigid pattern of ＂ideas first＂.