需求主导下非油品业务目标市场的细分研究

Study on Target Market Segment of DemandLed Non-Oil Business

为了适应需求指导下的竞争环境,使加油站更好地开展非油品业务,对非油品业务市场中,由车辆、人员产生的需求和商业类需求,尤其对货车、客车、小汽车和农用机械、摩托车所带来的市场需求进行了分析,进而对高速公路、国道省道加油站,城区和乡镇加油站的目标市场做了研究,提出在拓展非油业务过程中,要以目标市场的特点为依据,满足其需求,但不可试图满足所有顾客的需求,科学地选择可以带来利润水平的提高。

The gas stations which carry out non — oil business should adapt to the demand-led competitive environment,recognize the differences among market groups of various gas statiqns located at highway,urban areas,villages and towns,avoid sweeping generalizations of non — oil business in all gas stations.So it is essential to subdivide the whole consumer market and define the features of each consumption market,so as to position non — oil market according to the features of different consumer groups.