国际化生存:谈中国家具企业品牌之路

Study on International Development of Chinese Furniture Enterprise

中国家具企业不仅面临国内同行的激烈竞争,还面临着国际品牌的冲击。在对国内和国际家具行业发展分析的基础上,提出打造中国家具企业品牌的几点思路:(1)独立设计,大胆突破;(2)创造时尚,引领时尚;(3)演绎文化,提升价值;(4)品位行销,始终如一;(5)国际化生存。

Chinese furniture enterprises face the tough competition in domestic, as well as the impact from international furniture brands. Based on the analysis of the development of domestic and international furniture industry, the paper presents several suggestions on how to create brand in the Chinese furniture enterprise, such as： independent and audacious design; creating and leading the fashion; interpretation of culture and promotion of value; taste marketing.