微博对高校思想政治教育的挑战及对策研究

Research on Micro-blog's Challenge to University Ideological and Political Education and Countermeasures

网络时代,各种新型交流模式层出不穷,不断冲击高校思想政治教育工作的传统模式、载体和舆论环境。微博的运行建构了一种新型的思想政治教育工作互动方式,为思想政治教育工作带来了新视角、新挑战。高校应借助微博的互动特性构建大学生思想政治教育的互动模式,拓展工作思路,提升高校思想政治教育的实效性。

In the network era,a variety of new exchange patterns emerge endlessly,continuing to impact the traditional model,vehicle and public opinion environment of the university ideological and political education.The operation of micro-blog has constructed an interactive model of the ideological and political education work,bringing new perspectives and new challenges for the ideological and political education.University should construct ideological and political education interactive patterns with the aid of micro-blog interaction characteristics to extend work thinking pattern and to enhance the effectiveness of ideological and political education.