提升城市文化软实力的对策探析——以湖南省益阳市为例

On Countermeasures of Improving Soft Power of Culture in Cities——Taking Yiyang City of Hunan Province as an Example

目前,益阳文化软实力取得明显进步,但思想观念、体制、人才等三大因素制约了益阳文化软实力的继续提升。城市经营管理者可采取提炼城市精神、壮大公益性文化事业、加快经营性文化产业发展、保护传承历史文化遗产以及完善政策保障五大措施,进一步提升益阳文化软实力。

Three major factors ——ideas, system and talents, restrict Yiyang to enhance its cuhural soft power. City managers could take five measures suggested in this article, to further enhance the soft power of cu｜ture in Yiyang.