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中国重汽:主打替代型、提升型新品

SINOTRUK'S Showcase New Models of Truck Products at On Auto Shanghai 2013
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摘要 中国重汽9款展车中有6款底盘,占2/3以上。以底盘为主打,不同于以往以牵引车和其他整车为主,显示了中国重汽参展理念和对市场诉求的变化。 On the event of Auto Shanghai 2013, SINOTRUK's presented nine models of products of heavy-duty, mid-size and lightweight trucks including SITRAK, HOWO and Wangpai and others, as well as nine sets of spare parts of assembly. These trucks and assembly spare parts demonstrated SINOTRUK's strategic positioning of product differentiation, focusing on the imported and upgraded brands replacement for domestic ones. Among them, chassis were more highlighted than the whole-vehicle's presentation, which send out company's strong messages of seeking more market share in the special vehicles sector.
作者 肖献法
出处 《商用汽车》 2013年第9期36-37,共2页 Commercial Vehicle
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