CBA联赛球迷产品市场开发研究

Research on Marketing of CBA League Fans Products

对CBA联赛球迷产品的开发研究目的在于明确球迷产品市场的定位,促进球迷产品市场的健康发展。研究认为:我国球迷产品市场开发还处于起步阶段,面临着缺乏专业团队运作、市场创新不足、球迷产品市场定位模糊、核心球迷产品缺乏等诸多问题。新时期开发CBA联赛球迷产品市场,需要对球迷产品进行文化、情感以及差异化定位,做好市场调查,遵循市场规律,引进专业开发人才,组建CBA联赛球迷产品开发团队,紧密结合CBA联赛球迷的情感,开发出能够满足CBA联赛球迷多元化需求的球迷产品。

This is a research to intend to clear the positioning of the fans product market and promote the healthy development of its market. Study suggests that fans product market development in China is still in its infancy, facing lack of professional team operations, lack of market innovation, fuzzy positioning of funs product market, lack of core fans products and many other issues. In new period, marketing of the CBA league fans product need cultural emotional and differential positioning of fans products, market research, study of the laws of market, introduction of professional development personnel form CBA league fans product development team and to closely integrate the emotions of the CBA league fans. It is believed that to develop fans products can satisfy diversified needs of the CBA league fans.