构建中国顾客满意度指数(CCSI)的设想

The Hypotheses of Constructing Chinese Customer Satisfaction Index(CCSI)

在对比分析 SCSB和 ACSI的基础上 ,对构建中国顾客满意度指数 (CCSI)提出了基本设想和体系的总体框架，并给出了各层次顾客满意度指数的计算方法。

Based on the comparing analysis of SCSB and ACSI,this paper brings forward the basic idea and the fundamental frame of Chinese Customer Satisfaction Index(CCSI) and the calculation method for each degree.