服装表演传播的商业和文化功能分析

Commercial and Cultural Functions of Fashion Show Transmission

文章阐述了服装表演的传播模式,指出不同类型的表演需要选择不同的传播模式,着重讨论了服装表演的商业和社会功能。服装表演是一种传播活动,但就其本质是信息的传递。提出了针对传播的功能和传播效果的分析,并用几个既定的理论模型来分析服装表演。指出服装表演的积极和消极社会功能。

This paper describes the transmission mode of the fashion show,points that the different types of performances need different mode of transmission,and focuses on business and social functions of the fashion show.The fashion show is a kind of communication activities,but its nature is the transfer of information.This paper analyzes the function and results of transmission,and explores the fashion show with several established theoretical model and points out the positive and negative social function of the fashion show.