企业知识产权形象研究框架构建

Image of Corporate Intellectual Property Framework

借鉴企业形象的定义方法、结合企业知识产权战略的相关研究界定企业知识产权形象的概念,从外在形象和内在形象两个角度分析企业知识产权形象的构成要素,构建企业知识产权形象评价指标体系并进行方法选择,从形象定位、专门部门设立,工作机制建立、健全和展开等视角探索了建设积极健康的企业知识产权形象的思路。

Learning from the definition of the corporate image, combined with the study of the corporate intellectual proper- ty strategy, the paper defines the concept of corporate intellectual property image and analyzes the elements of the image of corporate intellectual property from the perspective of external image and internal image. Based on this, the paper builds the evaluation index system and method about the image of corporate intellectual property. At the last, it explores the idea how to build a positive and healthy image of corporate intellectual property from the image positioning, a special department and workinz mechanism.