基于价值链的神龙汽车公司核心竞争力研究

Research on Core Competitiveness of Dongfeng Peugeot Citroen Automobile Company Based on Value Chain

在现代经济发展的过程中,汽车产业的发展对经济增长力的影响较为明显。现代市场激烈的竞争现状使得其生存与发展成为企业发展的焦点。具备了核心竞争力的企业,其在激烈的国际竞争中获得竞争优势的几率较高。现代汽车企业的竞争并非单纯表现在规模和价格上,其最根本的是企业核心竞争力的竞争,一个连续成功的企业必定有其核心能力,这种能力需要开发、培养、不断巩固以及更新。基于价值链理论的基础,阐述了价值链和企业核心竞争力形成之间的关系,分析了神龙汽车公司(以下简称DPCA)的核心竞争力。

In the process of modern economic development, the influence of development of the automobile industry to eco- nomic growth is obvious. With the modern fierce market competition situation, its existence and development make the fo- cus of enterprise development. With the core competitiveness of the enterprise, it gains the competitive advantage in the fierce international competition. Competition in the auto mobile enterprises is not simply reflected in the size and price, the most fundamental is the core competitiveness of enterprises. A continuous successful business must have its core competi- tiveness, the capability needs development, training, constantly consolidation and updating. The paper describes the rela- tionship between the formation of value chain and core competitiveness of enterprises based on the value china theory, ana- lyzes the core competitiveness of Dongfeng Peugeot Citroen Automobile Company （DPCA）. Finally, the paper puts forward the suggestion in enhancing the core competitiveness of DPCA.