摘要
The work at hand analyzes the visibility of cultural identity of＂Mexico＂ on the YouTube platform （Retrieved from http：//www.youtube.com）. It is focused on qualitative and quantitative analyses of a sampling of 80 videos that appear when the word ＂Mexico＂ is applied in various search formats within the site itself. User profile is also analyzed, along with video title, labels, date of upload, length, view count, thematic category, and commentaries. From this sampling of videos, an analysis is made upon the cultural identity of ＂Mexico＂ within a postmodernist framework of multicultural, fragmented, and decentralized identities （Friedman, 1994）, parting from the theory of cultural hybridization （Pieterse, 2004）, and under the logic of a media convergent culture （Jenkins, 2004a）.
