网络营销对企业信任影响因素分析

Factor Analysis of E-Marketing Influencing Enterprise Trust

随着世界经济的全球化,网络营销已成为最具发展潜力的领域。然而滞后的信用体系已成为制约我国网络营销发展的瓶颈,能否解决好该问题将是我国网络营销是否能够良性成长的关键。本文主要介绍了在电子商务模式下,以互联网为核心的企业网络营销在当今社会下所面临的信任问题,并在分析问题后提出了相应的解决方法,展示出一个较为完整的电子商务企业网络营销模式。

With the globalization of world＇s economy,internet marketing has become the most potential area.However,the lag of the credit system has restricted the internet marketing development in our country and whether we can solve this problem properly determines the development of the internet marketing.This paper mainly introduces the credit issue in today＇s society in the E-commerce mode with the environment that internet is the core of the enterprise internet marketing.After analyzing the questions,the paper provides solutions by showing a rather complete E-commerce internet marketing pattern.