基于旅游影响感知与态度的乡村旅游地居民类型划分——以青海互助土族自治县小庄村为例

Classification of residents in a rural tourism destination based on perception and attitudes——A case study of Qinghai Xiaozhuang

乡村旅游开发成功与否与旅游目的地居民的感知与态度有关,因此,不仅要了解居民对旅游发展的整体认知,更要揭示不同类型居民对旅游的感知与态度。文中以青海互助土族小庄村为例,在调查旅游地居民旅游影响的感知和态度的基础上,采用聚类分析法将旅游地居民划分为理性支持者、矛盾支持者、热情支持者和冷漠支持者四种类型。最后运用判别分析法,显示11个指标被纳入判别函数。通过比较国内外研究,分析互助小庄村民类型及其共性与个性。

On-the-spot investigation was made to probe the perception and attitudes of residents to the tourism development in Xiaozhuang by the social investigation and segmentation approach.Residents were classified into four types by cluster analysis and are named ambivalent supporters,indifferent supporters,enthusiastic supporters and rational supporters.Eleven indices were selected into the distinguish function by distinguish analysis.Compared with the relevant findings in literatures home and abroad,some questions about these studies in Xiaozhuang were discussed and proposed.Comparison shows that Chinese residents in tourist attractions are more active and supportive in attitude and behavior than their foreign counterparts,and until now there is no opponent against tourism in China.