摘要
通过app store应用分析陶瓷品牌在ipad上的开发概况,重点从设计、互动、体验的角度探讨陶瓷品牌在ipad上的形态表达,其中"设计展示"指陶瓷品牌形象展示、产品单片展示、瓷砖效果图展示、品牌宣传片展示;"应用互动"指DIY换砖、空间DIY搭配、风格DIY搭配、产品二次设计、铺贴方式DIY";用户体验"指360展厅虚拟、单片60度观察、展厅漫游中互动、移动营销,从整体上分析用户、瓷砖、ipad之间的情态交流和触控交互,提出遵循架构的法则和表现形态,让陶瓷品牌在ipad上通过图、文、音、影、互的整合应用更加符合行业发展和用户使用的需要。
Analysis ceramics brand through the app store application development design, interactive experience point of view of the morphology of the ceramic brand overview on the ipad focus from on the ipad expression, including Design Show "means ceramic brand display, product monolithic display, tiles The figure shows the effect of brand commercials show; the application interaction DIY relining, DIY with space style DIY collocation, product secondary design, paving tlle way DIY, virtual "user experience" refers to the 360 hall, monolithic 60-degree observation roaming in interactive, mobile marketing, from the overall analysis of modal communication and touch interaction between the user, tile, ipad, proposed to follow the framework of the law and manifestations ceramic brand on the ipad through maps, text, sound, video, mutual integration of applications is more in line with the development of the industry and user needs.
出处
《中国陶瓷》
CAS
CSCD
北大核心
2013年第6期33-36,共4页
China Ceramics
关键词
陶瓷
IPAD
设计
互动
体验
瓷砖
营销
ceramics
ipad
design
interaction
experience
tile
marketing