摘要
本文运用Michael E.Porter教授提出的价值链理论,建立影视旅游价值链,从主体活动和辅助活动两个角度设计各个环节的活动内容,并从节点活动角度分析了发展影视旅游的策略。
This paper uses the value chain theory of professor Michael E. Porter, sets up the value chain of film and TV tourism, designs the activities content of each link from main body activities and auxiliary activities, and analyzes the development of film and TV tourism from the angle of node activity strategy.
出处
《价值工程》
2013年第16期22-23,共2页
Value Engineering
关键词
影视旅游
价值链
发展策略
film and TV tourism
value chain
development strategy
