VANCL网络营销的案例分析与模型研究——基于凡客体事件的病毒式营销

Case Analysis and Model Research on VANCL Network Marketing:Based on the Viral Marketing of VANCL Style Events

新经济时代,伴随着网络技术的发展,病毒式营销更加的受到关注。利用流行病毒传播模型的规律,系统分析了病毒式营销的传播规律,实例分析了凡客服装网络营销的发展。为企业利用病毒式营销提供了参考。

In the new economic era, with the development of network technology, more and more people pay attention to viral marketing. Using the popular model of virus propagation rules, this paper analyzes the propagation of viral marketing and the development of VANCL clothing network marketing. It provides a reference for enterprise to use viral marketing.