高职广告设计与制作专业“1+1+1”教学模式的改革探索——以浙江育英职业技术学院为例

Reform on "1+1+1" Teaching Model of Advertising Design and Production Specialty:Taking Zhejiang Yuying College of Vocational Technology as an Example

该文首先从当下广告设计专业的教学观念、师资、学生以及教学环境所存在的问题为出发点,分析广告专业的专业特点以及教学中所存在短板,同时通过以浙江育英职业技术学院广告设计专业的教学模式为改革探索载体,通过新的"1+1+1"教学模式改革进行阐述,从而进行总结新的教学实施方法,并且最后将这种创新模式下的改革成果进行呈现与总结。

Starting from the problems in teaching concept, teachers, students and teaching environment, the article analyzes the characteristics of advertising specialty and the problems in teaching; at the same time, taking the reform of teaching mode of Advertising Design Specialty of Zhejiang Yuying College of Vocational Technology as an example, it elaborates the reform on ＂1 ＋1＋1＂ teaching mode, so as to summarize new teaching method and the reform result under the innovation model.